Where are all the feminists in advertising?
Where are all the feminists in advertising? The advertising landscape in South Africa has only just started to make headway on transformation, with some agencies leading the charge in making...
View ArticleUnderstand Influencer Marketing
Understanding Influencer Marketing Influencer marketing is nothing new. We used to call them celebrity endorsements before everyone had a chance to become a celebrity through the rise of reality TV,...
View ArticleACA Design Festival Mauritius
ACA Design Festival Mauritius The first event of its kind, the ACA Design Festival will take place on 7 and 8 September at the Sofitel Impérial in Flic-en-Flac. Organised by the Association of...
View ArticleHellocomputer Cape Town appoints new creative heads
Hellocomputer Cape Town bolsters integrated offering, appoints new creative heads In a move that will strengthen the integrated offering from FCB Africa’s agencies in the Western Cape, Hellocomputer...
View ArticleUber Kenya pitch picked up by Hellocomputer, FCB Cape Town, FCB East Africa
Uber Kenya pitch picked up by Hellocomputer, FCB Cape Town, FCB East Africa 01 Hellocomputer Cape Town along with FCB Cape Town and FCB East Africa, all three agencies within the FCB Africa fold, have...
View ArticleHC’s Top Super Bowl Ads of 2018
HC’s Top Super Bowl Ads of 2018 Though many tuned in to watch The Philadelphia Eagles defeat the New England Patriots 41-33 during this past weekend’s Super Bowl, an estimated 103.4 million people,...
View ArticleDesign Indaba Highlights: Part 1
Design Indaba Highlights: Part 1 From popularising the practice of street debating to always making time to play, the HC crew chats about their favourite moments of this year’s Design Indaba. Morag...
View ArticleDesign Indaba Highlights: Part 2
Design Indaba Highlights: Part 2 A good idea is a lot like pizza: if it’s good, it’ll still be good tomorrow. And that’s what makes the Design Indaba so resonant in the design community, like a good...
View ArticleGeneration Z – Chasing butterflies (Part 1)
Generation Z - Chasing butterflies (Part 1) The oldest of Generation Z (or iGen or Centennials) – that generation coming after the millennials and before what some are already referring to as the...
View ArticleGeneration Z – Chasing butterflies (Part 2)
Generation Z - Chasing butterflies (Part 2) This is a continuation of Marthinus Van Loggerenberg and Tuelo Lechuti’s essay on how brand practitioners can offer lucrative solutions and offer ingenious...
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